As Russian society develops physical activity and sport become more common in all spheres of human life. Today millions of Russian people lead a healthy lifestyle which implies sports activities. Holding of the 2014 Winter Olympics and the 2018 FIFA World Cup makes sport one of the top priorities of the Russian Federation.
As a result, high-level sport also develops rapidly and transforms into a whole industry of sports events and mass entertainments. In our modern society physical education and sport are the major factors to support and strengthen human health and to develop their culture through communication, active leisure time and creation of an alternative to bad habits and addictions.
Goal of the Award:
To commend enterprises and organizations which have achieved the best results in promotion and support of sport in the Russian Federation.
Tasks of the Award:
To find out leaders in sport promotion in the Russian Federation;
To systematize projects on promotion and development of sport;
To focus attention of the representatives of mass media, public and commercial organizations on sport and healthy lifestyle in Russia;
To promote the development and upgrade of sports infrastructure in the Russian Federation;
To rise interest of business representatives in sport as one of the major marketing components.